Creative Strategy
Strategic thinking for leaders who want to move faster and decide better.
Good strategy requires both rigour and creativity — the ability to think divergently when you need new options, and to converge when it is time to decide and act.
This service supports senior leaders and boards with strategic thinking, decision-making and business development. It draws on proven convergent and divergent thinking tools — including the Pink Cloud framework — adapted for the specific context and challenge of your organisation.
Particularly relevant for SMBs and leadership teams facing significant change, new competitive pressure or the need to generate and evaluate strategic options quickly.
Progressing Minds services
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The PIN® Programme is a structured training offering built around the same framework as The Leadership PIN Code. It is designed for organisations that want to build persuasion, influence and negotiation competence across their leadership population — not as a one-off event, but as a repeatable, scalable skill set.
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This service supports organisations through the kind of cultural work that cannot be delegated to HR or handled by a single workshop. It is hands-on, sustained, and anchored in the specific context of your organisation.
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This service supports senior leaders and boards with strategic thinking, decision-making and business development. It draws on proven convergent and divergent thinking tools — including the Pink Cloud framework — adapted for the specific context and challenge of your organisation.
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The 6D Leadership Assessment is a proprietary evaluation designed for senior management candidates. It goes beyond competency frameworks to assess the behaviours, judgment and interpersonal dynamics that determine how a leader actually performs once in post.
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Frequently asked questions
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Creative Strategy is strategic thinking support for leaders and boards who need to make better decisions, faster. It combines rigour and creativity: divergent thinking when you need new options, and convergent thinking when you need to choose, commit and act.
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It is designed for senior leaders, boards, founders and SMB leadership teams facing change, competitive pressure or important business decisions. It is especially useful when a team needs to step out of habitual thinking and generate clearer strategic options.
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The most common triggers are senior appointments, internal promotion decisions, succession planning and post-merger integration where leadership capability needs to be mapped. The assessment is most valuable when the stakes of getting the decision wrong are high — when the cost of a poor appointment in time, culture and momentum significantly outweighs the cost of a structured evaluation.